Essays about: "Product mix and its benefits"

Found 3 essays containing the words Product mix and its benefits.

  1. 1. P2P Carsharing Service Design : Informing User Experience Development

    University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap; Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Author : Aaron Lewis; Mark Simmons; [2012]
    Keywords : needs; user experience; sustainable; carsharing; mobility; shar- ing economy; product-service system;

    Abstract : This thesis investigates the P2P carsharing user experience. The intention of this investigation is to increase the adoption and uptake of P2P carsharing in existing and future markets because of its benefits to the environment, the local economy and its accruement of social capital. READ MORE

  2. 2. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Jan Barrish; [2011]
    Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

    Abstract : Aim: This study is part of a digital activation plan that was done for SonyEricsson’s GreenHeart™ team in the fall of 2009. The investigation presents anddiscusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsungand Motorola) have done within green digital marketing and how the subject wascommunicated on their webpages. READ MORE

  3. 3. Functional Ingredients in Confectionary – What does the Swedish Consumer Say?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Patrik Löfving; [2005]
    Keywords : Fokus grupp; Functional Food; Godis; Innovationer; Segmentering; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : This study has in line with its explorative purpose found a number of areas that would be interesting for further research. The innovation of functional confectionary caused problems for the consumer regarding the mix of health (functional food) and taste (confectionary). READ MORE