Essays about: "Product promotion strategy"

Showing result 1 - 5 of 31 essays containing the words Product promotion strategy.

1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elisa Perrin; Juliette Ferrer; [2021]
   Keywords : consumer; green marketing; product; promotion; Sustainability Marketing Strategy SMS ; responsible consumption; Corporate Social Responsibility CSR ; corporate citizen.;

   Abstract : Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. READ MORE

5. 4. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Svensson; Amanda Karlsson; [2021]
   Keywords : Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

   Abstract : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. READ MORE

6. 5. Promoting a Circular Economy in the Mobile Phone Product System in China

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Shihui Wang; [2020]
   Keywords : Mobile phone; System dynamics model; Sustainability profit; Old-for-new policy; Eco-design; Product service system;

   Abstract : The concept of the circular economy has been introduced to China and encouraged to be implemented in manufacturing industries by the government in recent years. The implementation of a circular economy in the mobile phone product system can potentially serve as a solution to reducing a significant amount of waste mobile phones. READ MORE