Essays about: "Product sample promotions"

Found 1 essay containing the words Product sample promotions.

  1. 1. How to create value through strategic product sample promotions : A L'Oréal case study

    University essay from Företagsekonomiska institutionen

    Author : Maria Jedenmark; Mikaela Eckerbom; [2012]
    Keywords : Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

    Abstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE