Essays about: "Product-Service Continuum"

Found 2 essays containing the words Product-Service Continuum.

  1. 1. Servitization in Manufacturing Firms: Exploring Possible Relations Between the Product-Service Systems Offered by Highly Servitized Manufacturing Firms and the Market Environments in which they Operate

    University essay from Lunds universitet/Produktionsekonomi

    Author : Max Parkosidis; Edvin Magneteg; [2019]
    Keywords : Servitization; Services; Product-Service Systems; Product-Service Continuum; Highly Servitized; Servitization Possibilities; Manufacturing Firm; Market Environment; Internet of Things; Technology and Engineering; Business and Economics;

    Abstract : Title Servitization in Manufacturing Firms: Exploring Possible Relations Between the Product-Service Systems Offered by Highly Servitized Manufacturing Firms and the Market Environments in which they Operate Authors Edvin Magneteg Max Parkosidis Supervisors Ola Alexanderson, Faculty of Engineering (LTH), Lund University Stefan Calling, ASSA ABLOY Entrance Systems Background In recent years, an increasing number of manufacturing firms have started looking towards servitization as a way of developing their business - offering different forms of product-service systems rather than only selling products. There are numerous ways in which manufacturing firms can choose to offer services, and the extent to which different firms have chosen to servitize also varies, with some firms having taken significant steps towards becoming pure service providers. READ MORE

  2. 2. Internet Banking in Sweden: An Exploratory study on its Symbiotic Benefits : MBA thesis in marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Solomon Okhiria; [2007]
    Keywords : Internet Banking or Online banking; Service delivery channels; Technology-based; Enabled-service; Product-service Continuum;

    Abstract : Purpose – The growing importance of use of Internet banking as another service delivery channel by banks to their customers lead to a number of supposition and deductions been made on the value creation of Internet banking and its extent of use. In the light of this, a profound and comprehensive study was conducted with the aim to first, determine the extent of use of Internet banking in Sweden, second, to validate the conjecture and the anecdote inferences that Internet banking provides values to both the bank and its customers. READ MORE