Essays about: "Professional logic"

Showing result 6 - 10 of 40 essays containing the words Professional logic.

  1. 6. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Caroline Werenberg; [2023]
    Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

    Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE

  2. 7. The Clown Inside Out. An exploration into the world of clowns from a practitioner’s perspective

    University essay from Göteborgs universitet/Högskolan för scen och musik

    Author : Kristin Rode; [2022-12-08]
    Keywords : clown; play; playfulness; contemporary performative arts; vulnerability;

    Abstract : With my experience of more than twenty years as a professional clown, I took my spade of knowledge to go deep down below into the mud of ideas and prejudices about the clown. I wanted to shed light, clear out weeds and years of abuse and bad reputation and make way for some new insights. READ MORE

  3. 8. Value in Consulting assisted projects : A consultant perspective on value co-creation capabilities and activities

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Elina Mathilda Eriksson; [2022]
    Keywords : consulting; project; value; value co-creation; co-creation;

    Abstract : Consultant and client collaborations seek to create value for both parties. This thesis builds on service-dominant logic and examines how value is perceived and co-created by consultants in their client projects. READ MORE

  4. 9. Under the Influence : A Qualitative Study of How Social Media Influencers Can Influence Followers on Instagram

    University essay from Jönköping University

    Author : Julia Larsson; Viktoria Niklasson; Lisa Liljegren; [2022]
    Keywords : Instagram; Institutional Theory; Institutional logic; Legitimation; Relationship Marketing; Social Media; Social Media Influencers;

    Abstract : Background: Social media has become a big part of our society. One platform that has had remarkable growth in popularity is Instagram. In Sweden, Instagram had 5.75 million users in 2021. READ MORE

  5. 10. Bibliophiles : Amateur Reviews in a Media Compact Society

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Alva Svenning; [2022]
    Keywords : Literary field; Bourdieu; social media logic; user agency; Facebook groups; readers; mediatization; book industry; amateur reviews; literary critics; Social Sciences;

    Abstract : Bourdieu once spoke of ‘autonomy’ as a cornerstone to the making of a field, an element that demands the creation of contextually tied social values and hierarchies. Within the literary field, these hierarchical structures have been embedded for a long time, ranking cultural producers and other industry-leading agents above the social and the common; the ordinary reader. READ MORE