Essays about: "Projected destination image"

Showing result 1 - 5 of 7 essays containing the words Projected destination image.

1. 1. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Shamiso Mahohoma; [2022]
   Keywords : Projected destination image; destination identity; destination image formation; rural destinations;

   Abstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE

3. 2. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Kristina Hansson; [2022]
   Keywords : Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

   Abstract : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. READ MORE

4. 3. Cyprus: a divided country : How it is perceived/reasoned by Swedish tourists

   University essay from Södertörns högskola/Turismvetenskap

   Author : Fotini Andersson; [2022]
   Keywords : Political instability; conflict-zones; cross-boarding; motivations; demotivation; risk; perceived image; projected image; 3S model;

   Abstract : Political instability and conflicts has had a huge impact on a country’s tourism development and can cause long-term effects on the tourism industry. Since the tourism industry contributes to a large part of the country's economy, after crisis management strategies are important to implement and tourism organizations' marketing of the destination. READ MORE

5. 4. Italy’s destination image in Scandinavia : Analysis of photographs in tourism catalogues and social media platforms

   University essay from Södertörns högskola/Turismvetenskap

   Author : Andrea Pesaresi; [2021]
   Keywords : Destination image; Italy; Sweden; Denmark; Norway; tourism catalogues; social media;

   Abstract : Means of information have drastically changed during the last decades due to the evolution of technology and the development of social media, which have gained crucial relevance in the tourism industry. As a consequence, efficacy of traditional information sources is being challenged. READ MORE

6. 5. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Anna Liang; [2020]
   Keywords : destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

   Abstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE