Essays about: "Promotion Mix"

Showing result 1 - 5 of 50 essays containing the words Promotion Mix.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Artificial Intelligence and Journalism : A Multimodal Critical Discourse Analysis of the Instagram page @brut_ia

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Pauline Zaragoza; [2023]
    Keywords : Artificial Intelligence; Journalism; Discourse; Production; Instagram;

    Abstract : The rise of digital journalism on social media platforms is increasingly becoming a major source of information, notably for young audiences. However, the development of AI technologies is posing questions on the accountability and veracity of the digital content produced but also on the discourses conveyed. READ MORE

  4. 3. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  5. 4. Mandatory Human Rights Due Diligence: A study on sources of international business and human rights law, and stakeholder engagement in the context of the EU’s sustainability due diligence directive

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Aram Shokor Qasim; [2023]
    Keywords : public international law; law; soft law; hard law; CSDDD; sustainability; Law and Political Science;

    Abstract : The European Council’s proposal for a corporate sustainability due diligence directive (the “Proposal”) aims to introduce obligations and respon-sibilities for some companies (“Company/Companies”) related to sustainability matters. Part of the reasons for the Proposal was the emergence of global value chains, which are prone to contain human rights violations. READ MORE

  6. 5. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE