Essays about: "Promotional Cues"

Found 5 essays containing the words Promotional Cues.

  1. 1. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therese Genovese; Charlotte Green; [2021]
    Keywords : green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

    Abstract : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. READ MORE

  3. 2. Increasing Online Hotel Bookings with the Application of Promotional Cues : A Scenario-Based Experimental Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Magdalena Nake; [2020]
    Keywords : Online Hotel Booking; Online Travel Agency; Promotional Cues; Booking Intention; Perceived Scarcity; Perceived Popularity;

    Abstract : Background: Promotional cues are commonly applied on online travel agency websites. The most common cues were identified to be scarcity, popularity and pricing, which are said to increase consumers’ perception of scarcity, popularity and price and following enhance consumers’ booking intention. READ MORE

  4. 3. What about disposition? Exploring millennials’ clothing disposal behaviours in fashion-oriented impulse buying.

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Victor Agbebo; [2020]
    Keywords : Fashion-oriented impulse buying; clothing disposition; disposal behaviours; post-purchase negative emotions; millennials; Social Sciences;

    Abstract : The frequent restocking of stores and constant promotional offers associated with fast fashion presents the physical cues for consumers to engage in fashion-oriented impulse buying. This consumption behaviour has led to over consumption and the underutilization of clothes, adding to the problems of textile waste all over the world. READ MORE

  5. 4. The effect of online low task-relevant atmospheric cues on emotions and responses

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : KRISTI PALS; ANNIKA GREVEN; [2014]
    Keywords : : Online retailing; online atmosphere; website atmosphere; low task-relevant atmospheric cues; emotions; response behavior; Stimulus-Organism-Response model; Consumption Emotions Set;

    Abstract : It is important for fashion companies to be active in e-commerce landscape as it is growing rapidly especially in the apparel sector. As shopping is considered being an experience, it is important for companies to make the shopping experience pleasant for consumers and create positive emotions that lead to positive response behaviors. READ MORE

  6. 5. Under Electronic Marketing Influence

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Gustafsson; [2014]
    Keywords : E-newsletters; ; online conversion rate; influence principles; social proof; supply related scarcity;

    Abstract : Marketers today frequently make use of electronic newsletters when communicating promotional content to subscribing consumers. Consumers receive so many of these newsletters that the chief objectives of an electronic newsletter has become to merely be granted attention by the receiver. READ MORE