Essays about: "Promotosh Barua"

Found 1 essay containing the words Promotosh Barua.

  1. 1. Young Consumers’ Purchase Intentions of Buying Green Products : A study based on the Theory of Planned Behavior

    University essay from Handelshögskolan vid Umeå universitet

    Author : Promotosh Barua; Md. Sajedul Islam; [2011]
    Keywords : attitude; intentions; purchase; green; contextual; young; environment;

    Abstract : This investigation explored the contextual factors affecting young consumers’ attitudes and their intentions of green purchase behavior in the area of consumer behavior. This study seeks to understand young consumers’ green purchase intentions based on the Theory of Planned Behavior (TPB). READ MORE