Essays about: "Provocative advertising"

Found 5 essays containing the words Provocative advertising.

  1. 1. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Johannes Ahola; Olivia Gunnarsson; [2023]
    Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

    Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE

  3. 2. Provocation and Millennials : Explorative study on millennials ́ emotional response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mihail Aittokallio; [2019]
    Keywords : Provocative Advertising; Millennials;

    Abstract : Introduction​: Market has saturated in the point where customers are facing advertising overload. For companies it can be difficult task to achieve attention among desired target audience. Millennials have become one of the most valuable target group that companies are aiming to target. READ MORE

  4. 3. “I don’t care” : Describing digital natives emotional response towards provocative advertising

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linnéa Jansson Pålsson; Rebecka Fallenkvist; Shuai Huang; [2018]
    Keywords : Advertising; Provocative advertising; Digital Natives; Emotional response; Resistance; Provocative Advertising Effectiveness;

    Abstract : Consumers are actively avoiding advertising, which has made the advertising landscape more challenging, resulting in the implementation of other strategies. Provocative advertising is a strategy implemented to make a strong impression on the consumers. READ MORE

  5. 4. Provocative advertising and its effect on brand image - A comparison between two industries

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonas Isaksson; Viola Herrmann; Svea Pohl; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  6. 5. Consumer Response and Interpretation of Provocative Advertising through Message Encoding and Association Creation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amy Mulcahy; Monika Vaiciulyte; [2014]
    Keywords : Provocative advertising; Shock advertising; Encoding; Decoding; Mass Media Communications; Emotional response; Business and Economics;

    Abstract : In a globalized world subjected to ongoing rapid technological development and increasingly evocative entertainment, advertisers are turning their attention to methods of provocation in an effort to induce actionable behavior from the consumer. Struggling to fight their way through the challenging environment of todays saturated market and appeal to the increasingly desensitized consumer, advertisers are increasingly looking to engage consumers by arousing feelings and emotions through provocation. READ MORE