Essays about: "Provocative marketing"

Found 2 essays containing the words Provocative marketing.

  1. 1. Effects of textual and visual information in social media on international students’ choice of study destination : A qualitative study on how forms of information in social media affect international students’ decision-making with regards to the choice of study destination

    University essay from Stockholms universitet/Marknadsföring

    Author : Niloofar Moltaji; [2018]
    Keywords : Social media; international students; visual and textual information; conscious and subconscious; decision-making;

    Abstract : Social media has become an important tool for communication and marketing, and proper use of visual and textual information is very influential in social media marketing. Research has gone a long way explaining how information content significantly influences decision-making, however, it still lacks the knowledge about how different forms of information (such as textual, visual and audio-visual) in social media affects decision-making. READ MORE

  3. 2. PROVOCATIVE MARKETING : A study in how provocative marketing from profit-seeking companies is perceived by users’ in a social media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sigrid Jessie Carstairs; Cajsa Nordin; Madelene Sund; [2015]
    Keywords : Provocative marketing; marketing communication; profit-seeking companies; users’ perception; social media; sexual appeals; Provokativ marknadsföring; marknadskommunikation; vinstdrivande företag; användares uppfattning; sociala medier; sexuella bilder;

    Abstract : The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. READ MORE