Essays about: "Public Relations Qualitative Research Business"

Showing result 1 - 5 of 6 essays containing the words Public Relations Qualitative Research Business.

1. 1. The Differentiation of a Nation : The Swedish Nation Brand Management

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Adam Kinnwall; [2017]
   Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

   Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE

3. 2. Corporate Social Responsibility as a Strategic Management Tool: A Comparative Case Study Between Yalla Trappan and The Vegan Bar

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Priscilla Owusu Afriyie; Alexia Twingler; [2017]
   Keywords : Corporate Social Responsibility; Strategy; Stakeholder Management; SMEs and Malmö; Business and Economics;

   Abstract : Abstract Purpose First, this study aimed to explore the development of CSR as a discourse and theoretical concept from the 1950’s until today. The purpose of this was to generate insights into how CSR agendas have changed over time and to better understand where it is today. READ MORE

4. 3. Participation for Sustainable Urban Freight Transport Systems : A Case Study of Freight Receivers in the City of Gothenburg

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Hannes Lindkvist; [2017]
   Keywords : Sustainable development; urban freight transport; participation; engagement; communication;

   Abstract : This thesis is a case study research that look into the difficulty in engaging freight receivers in initiatives related to urban freight transport. The aim of the paper is to investigate how participatory processes could be formed for more successful outcomes and how the freight receivers could become more engaged in the processes. READ MORE

5. 4. The State of the Art in PR Evaluation

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Hanna Stensson; [2017]
   Keywords : Public relations; Evaluation; Value; Agency settings; Consulting; Professionalisation; Practitioner perspective; Sweden; Social Sciences;

   Abstract : As the boundaries between different communication disciplines blur, PR experts are forced to operate in increasingly competitive business environments. They are pressured to prove the usefulness of their activities in measurable terms. READ MORE

6. 5. Everything is NOT awesome : A study on the campaign that ended LEGO’s partnership with Shell

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

   Author : Ingrid Synnøve Kirchoff; [2015]
   Keywords : Critical theory; public relations; Non-Governmental organisation; power; activism;

   Abstract : There is an on-going discussion in public relation scholarship surrounding the implication of critical theory on the study of activists’ utilization of public relations tools. One side believes that the mainstream theoretical models are sufficient for explaining the situation in which conflicts and negotiations between activists and corporations are happening, the other believes that critical theory needs to be applied. READ MORE