Essays about: "Public diplomacy"

Showing result 1 - 5 of 51 essays containing the words Public diplomacy.

  1. 1. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis

    University essay from Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltning

    Author : Kamila Marzynska; [2021]
    Keywords : public diplomacy; diplomacy; sweden; nation branding; brand sweden; critical discourse analysis; social constructivism; new public diplomacy; sverigebilden; diplomati; offentlig diplomati; sverige; strategisk kommunikation; internationella relationer; offentlig förvaltning;

    Abstract : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. READ MORE

  2. 2. The International Committee of the Red Cross: A Century of Consistency : A Care Study of Visual Identity on Facebook

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Katharine Sarah Lloyd-Thomas; [2021]
    Keywords : Social Media; ICRC; Comdev;

    Abstract : The International Committee of the Red Cross and Crescent Moon (ICRC) is a leading global humanitarian organization. Despite an exemplary operational record, the ICRC has an imperfect communication history: slow to respond; painfully neutral; and unwilling change. ICRC history, diplomatic and humanitarian communication has been well researched. READ MORE

  3. 3. South Korean Pop Music Through the Lens of the Foreign Public : Is K-pop a Type of Soft Power?

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Camilia El Sayed; [2021]
    Keywords : South Korea; K-pop; foreign perceptions; soft power; cultural diplomacy; Social Sciences;

    Abstract : K-pop is one of South Korea’s most famous cultural phenomena, and this thesis will delve into its impact outside of Korea‘s borders. The paper briefly discusses the background of the Korean Wave, and then dives right into the cultural form of K-pop and its connection with cultural diplomacy and soft power. READ MORE

  4. 4. Digital Diplomacy: A study of social media and the changing role of the diplomatic service

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Frida Theander; [2021]
    Keywords : Digital Diplomacy; Public Diplomacy; Symbolic Capital; Power relations; Diplomatic core; Cultural diplomacy; Field of Struggle; Field Theory; Pierre Bourdieu.; Law and Political Science;

    Abstract : This study concerns digital diplomacy and the changing role of the diplomatic profession. By constructing a survey followed by descriptive in-depth interviews, this study demonstrates that Swedish diplomats have overall a positive view on social media’s role within the profession. READ MORE

  5. 5. Role of nation brand ambassador/citizen diplomat. Case study of Sweden

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Mariia Dovbenko; [2021]
    Keywords : public diplomacy; citizen diplomacy; nation branding; soft power; nation brand ambassador; citizen diplomat; strategic communication; Social Sciences;

    Abstract : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. READ MORE