Essays about: "Public service advertising PSAs"

Found 3 essays containing the words Public service advertising PSAs.

1. 1. No Laughing Matter : A study of the use of comedy in public service announcements

   University essay from Högskolan i Halmstad

   Author : Josefin Johansson; [2017]
   Keywords : Public service announcements; Advertisements; Advertising; Semantics; Pragmatics; Ambiguity; The United Kingdom; The United States; Australia;

   Abstract : This essay is a study which is intended to explore how public service announcements in broadcast media use humour as a method of conveying their core messages in a manner which is both memorable and persuasive; to consider why humour is chosen as a strategy; and to identify the similarities and differences in the use of humour in PSAs and commercial broadcast advertising. Six video commercials were analysed in total: three PSAs and three advertisements. READ MORE

3. 2. Factors influencing college students’ attitude toward PSAs for recruiting volunteers

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Yamiao Feng; [2015]
   Keywords : Public service advertising PSAs ; college students; attitude toward PSAs; Ducoffe’s model;

   Abstract : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. READ MORE

4. 3. Public Service Announcement: the way to attract attention to problem in society and to change model of social behavior : a multi methods research, which is combined both of quantitative and qualitative methods, about Public Service Announcement

   University essay from Akademin för hälsa och arbetsliv

   Author : Elena Annikova; [2011]
   Keywords : Public Service Announcements; impact; social problems; people s behavior;

   Abstract : This multi methods research, which is combined both of quantitative and qualitative methods, is about Public Service Announcement (PSA). This study is aimed to find out if something changes in behavior of people and their attitude to social problem in Russia by an impact of PSA and to understand whereby PSA impacts on changes in behavior of people and rise of attention to social problem in Russia. READ MORE