Essays about: "Publisher Attitudes"
Found 2 essays containing the words Publisher Attitudes.
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1. Personalised News in the World of Internet : Exploring solutions for a tailored news experience
University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronikAbstract : The landscape of news consumption has drastically changed, and so has the expectations. It is no longer about sitting at the breakfast table and reading the physical newspaper, the reader expects a well working digital solution. READ MORE
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2. The Imitation Game - Examining the Effects of Native Advertising on Attitudes toward Publishers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In recent years, native advertising - advertising that mimics the design, function and feel of a source's original content - has seen an increase in popularity among publishers that hope to counteract falling advertising revenues. Review of existing research indicates that consumers have difficulties recognizing the commercial intent of native advertisements. READ MORE