Essays about: "Pupu Jin"
Found 1 essay containing the words Pupu Jin.
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1. The effects of different acquisition strategies on brand equity and purchase intention
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE
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