Essays about: "Purchase Behaviour"

Showing result 21 - 25 of 212 essays containing the words Purchase Behaviour.

  1. 21. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
    Keywords : Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

    Abstract : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. READ MORE

  3. 22. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  4. 23. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Frida Eickhoff; Leonid Zhevak; [2023]
    Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

    Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE

  5. 24. Bringing nuance back to the carbon offsetting debate : evidence of a transition, calls for a transformation

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Ash Farber; [2023]
    Keywords : Carbon offsetting; corporate decarbonisation; opinion formation; climate change; situated knowledge; bounded rationality; critical realism;

    Abstract : Climate change caused by the increase in anthropogenic emissions is currently increasing the frequency and severity of extreme weather events globally (IPCC, 2022) which is having devastating impacts on humans and non-human living beings globally. Rapid and deep decarbonisation is required to achieve the goals of the Paris Agreement and ensure a safe and habitable planet for the future of humanity. READ MORE

  6. 25. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    University essay from Jönköping University

    Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE