Essays about: "Purchase Decision"

Showing result 1 - 5 of 289 essays containing the words Purchase Decision.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. Sports and Business in a Swedish Football Club A case study on Örebro SK

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Gabriel Bekassy Fritzson; Clara Bascuas; [2024]
    Keywords : Institutional logics; Football; PMS; Compromising; ; Commercialization;

    Abstract : One must not forget that we are working with people, we cannot simply purchase a more powerful engine. The quote from an employee in our case organization emphasizes the human aspect in football operations, cautioning against the belief that acquiring superior resources guarantees better performance. READ MORE

  4. 3. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Keywords : Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Abstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE

  5. 4. Optimal Order Placement Using Markov Models of Limit Order Books

    University essay from KTH/Matematik (Avd.)

    Author : Max Oliveberg; [2023]
    Keywords : Optimal order placement; Limit order book; Markov; Optimal orderläggning; Orderbok; Markov;

    Abstract : We study optimal order placement in a limit order book. By modelling the limit order book dynamics as a Markov chain, we can frame the purchase of a single share as a Markov Decision Process. Within the framework of the model, we can estimate optimal decision policies numerically. The trade rate is varied using a running cost control variable. READ MORE

  6. 5. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry

    University essay from Högskolan i Halmstad

    Author : Maja Hörnell; Emma Alsaker; [2023]
    Keywords : CSR; fast fashion; consumer behaviour; purchasing decision; ethic; greenwashing; brand image; CSR; konsumentbeteende; fast fashion; köpbeslut; etik; greenwashing; varumärkesbild;

    Abstract : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. READ MORE