Essays about: "Purchase Intentions"

Showing result 1 - 5 of 40 essays containing the words Purchase Intentions.

  1. 1. Influencing perceived consumer experiences, before and after they have happened - A quantitative study of ratings influence on perceived consumer experience in both a pre- and post-experience setting

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Eleonor Toni; Erik Nilestoff; [2019]
    Keywords : influence of reviews; forward-framing; backward-framing; consumer satisfaction; consumer experience;

    Abstract : Academia has for a long time studied the influence of word of mouth, specifically reviews, on consumers' purchase intentions of products and the transformative effects thereof. Managers use this knowledge heavily to their advantage, i.e. to attract new customers. READ MORE

  2. 2. Advertising for a good cause or simply good advertising? A quantitative study of the brand-related and social effects of purpose-driven advertising claims.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Stina Hansson; Greta Linander; [2019]
    Keywords : Purpose-driven advertising; Goodvertising; CSR advertising; Social effects of advertising; Value theory;

    Abstract : Brands frequently engage in purpose-driven advertising where they promote a social issue, often without communicating any information about related CSR activities. Still, little is known about the effects of such purpose-driven advertising claims, both on the brands engaging in such advertising (brand-related effects) and the societies in which it is present (social effects). READ MORE

  3. 3. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Chinese young consumers' buying behavior of online second-hand clothing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jialin Ma; Shumei Li; [2018]
    Keywords : second-hand clothing; Chinese young consumers; online second-hand clothing trading platforms; environment;

    Abstract : Recent years have witnessed the increasing popularity of second-hand clothing (SHC) worldwide. In the developed countries, consumers show more willingness to accept SHC and the SHC market is relatively mature. In China, consumers’ attitudes towards SHC is always somewhat negative for many reasons. READ MORE

  5. 5. A study about purchase intentions for a green durable good

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johanna Persson; [2018]
    Keywords : Purchase intention; Green durable goods; Green production; Green consumption; Köpintention; Miljövänliga produkter med lång livslängd; Miljövänlig produktion; Miljövänlig konsumtion;

    Abstract : Background Due to increased environmental issues around the world, people are getting more and more aware of the effects of their consumption and their influence on the environment. Companies have therefore started to provide green products to the market to satisfy customer demand. READ MORE