Essays about: "Purchase Intentions"

Showing result 1 - 5 of 85 essays containing the words Purchase Intentions.

  1. 1. Influencing perceived consumer experiences, before and after they have happened - A quantitative study of ratings influence on perceived consumer experience in both a pre- and post-experience setting

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Eleonor Toni; Erik Nilestoff; [2019]
    Keywords : influence of reviews; forward-framing; backward-framing; consumer satisfaction; consumer experience;

    Abstract : Academia has for a long time studied the influence of word of mouth, specifically reviews, on consumers' purchase intentions of products and the transformative effects thereof. Managers use this knowledge heavily to their advantage, i.e. to attract new customers. READ MORE

  2. 2. Advertising for a good cause or simply good advertising? A quantitative study of the brand-related and social effects of purpose-driven advertising claims.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Stina Hansson; Greta Linander; [2019]
    Keywords : Purpose-driven advertising; Goodvertising; CSR advertising; Social effects of advertising; Value theory;

    Abstract : Brands frequently engage in purpose-driven advertising where they promote a social issue, often without communicating any information about related CSR activities. Still, little is known about the effects of such purpose-driven advertising claims, both on the brands engaging in such advertising (brand-related effects) and the societies in which it is present (social effects). READ MORE

  3. 3. An approach to increase Perceived Consumer Effectiveness : Investigating the effect of Just-World Belief and empowering statements on PCE

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi

    Author : Julia Binder; Sharanya Akella; [2019]
    Keywords : perceived consumer effectiveness; purchase intentions; belief in just-world; empowering statements; ethical consumption; fair-trade; in-store marketing;

    Abstract : Consumers demand for sustainable and ethical products; products that protect the environment as well protect the well-being of workers in every way. Ethical products are a part of sustainability development where companies are obliged to follow guidelines and provide workers with good daily wages and various possibilities to enhance their life. READ MORE

  4. 4. Measuring the effect of esport sponsorships on brand equity and purchase intentions

    University essay from Södertörns högskola/Företagsekonomi

    Author : Kevin Shaw; [2019]
    Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

    Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE

  5. 5. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE