Essays about: "Purchase Intentions"

Showing result 1 - 5 of 80 essays containing the words Purchase Intentions.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  3. 3. Social Neworking Sites’ influence on purchase intentions : Qualitative study on their holistic influence on the users

    University essay from Umeå universitet/Företagsekonomi

    Author : Moritz Lang; [2018]
    Keywords : ;

    Abstract : This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase intentions. The topic is highly relevant as SNS receive more and more attention from brands which try to take advantage of the recent growth of the platforms and their ever-increasing popularity among people all around the world. READ MORE

  4. 4. Bug Appétit! : A qualitative research of purchase intentions towards insect-based products.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jonas Ziehensack; Tommila Stina; [2018]
    Keywords : onsumer Behavior; Entomophagy; Insects; Protein Substitutes; Generation Y; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Purchase Intention.;

    Abstract : Background: A significant increase in the global food demand is expected to occur in the near future. Since the currently implied food system will not be able to meet this demand without impacting the environment negatively, it is crucial to consider alternative ways of producing food. READ MORE

  5. 5. CONSUMER'S PERCEPTION AND PURCHASE INTENTIONS : A QUALITATIVE STUDY ON SECOND-HAND CLOTHING STORES

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : CAMILA COZER; [2018]
    Keywords : ;

    Abstract : .... READ MORE