Essays about: "Purchase decision"

Showing result 1 - 5 of 163 essays containing the words Purchase decision.

  1. 1. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Araz Jamshidi; Oliver Östensen; [2019]
    Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

  2. 2. Online or offline: Perceived risk and its influence on young consumers decision of where to consume.

    University essay from Göteborgs universitet/Graduate School

    Author : Martin Ejresjö; Christopher Olsson; [2018-07-03]
    Keywords : online; offline; perceived risk; decision; young consumers;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. “I expect to get free shipping”

    University essay from Göteborgs universitet/Graduate School

    Author : Anne-Charlotte Paas; Rebecka Melin Oscarsson; Simona Dimitrova; [2018-07-03]
    Keywords : Retail; E-tailing; Shipping Handling costs; Transaction cost; Decision-making; Online shopping; Willingness to purchase; Sustainability;

    Abstract : MSc in Marketing & Consumption.... READ MORE

  4. 4. Optimal placement of a Mobile Stroke Unit (MSU) to achieve improved stroke care

    University essay from Malmö universitet/Teknik och samhälle

    Author : Oliver Dahllöf; Felix Hofwimmer; [2018]
    Keywords : mobile stroke unit; MSU; stroke treatment; stroke; door-to-needle; DTN; thrombolysis; placement; location;

    Abstract : Tid till behandling är livsviktigt för människor som får en stroke. På olika platser i världen har man därför sett värdet i att införskaffa en specialambulans för stroke (stroke-ambulans) som har specialutrustning och specialpersonal som kan utföra intravenös behandling (trombolys). READ MORE

  5. 5. Consumer Value on Unbundling Practices by Full-service Carrier – a Qualitative Study

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Patrick Ho Cheong Wong; [2018]
    Keywords : Unbundling; Add-on bundling; Consumer Value; Netnography; Qualitative study; Full-service Carrier; Social Sciences;

    Abstract : Despite the media outcry whenever a full-service carrier announces its plan to unbundle its flight service and charge some of the service components as add-ons, there is an increasing number of full-service carriers around the globe dropped the full bundling approach in exchange for add-on bundling when selling their flight tickets. At the same time, the market of ancillary revenue continues to grow annually and has been identified as one of the major revenue sources for modern airlines. READ MORE