Essays about: "Purchase decision"

Showing result 1 - 5 of 182 essays containing the words Purchase decision.

  1. 1. The true costs of internationally purchasing of energy storage systems in the Electromobility sector - A case study of Volvo Trucks battery supply chain

    University essay from Göteborgs universitet/Graduate School

    Author : Fadi Alrejal; Kristóf Rákosi; [2019-08-08]
    Keywords : Total cost of ownership; International purchasing; Global supply chain; Electromobility; Energy storage systems batteries ; “Make or buy” decisions;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Customer creation in new markets - A multiple case study of using eWOM to create new customers

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Jansson; [2019-07-08]
    Keywords : ;

    Abstract : In this paper we have looked to give clarity into how early adopters creates customers through the use of eWOM in new markets. To answer this question a qualitative multiple case study was made, collecting data through eight interviews divided across two contrasting cases. READ MORE

  3. 3. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Vendela Gabrielsson Dukstenieks; Maya Strinnhed; [2019]
    Keywords : smart retailing; smart customer experience; purchase decision process; branded retail app;

    Abstract : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. READ MORE

  4. 4. The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniel Scherling; Roosa Antinoja; [2019]
    Keywords : E-Payment; Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Online Trust; Online Security;

    Abstract : Abstract Background: Around 45% of Swedish consumers canceled their online purchase in 2018, due to too high delivery fees and issues concerning payments. This research is focusing on e-payments by utilizing the Technology Acceptance Model 3 and its determinants perceived usefulness and perceived ease of use, and how they contribute to the e-payment method decision. READ MORE

  5. 5. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE