Essays about: "Purchase decision"

Showing result 16 - 20 of 289 essays containing the words Purchase decision.

1. 16. Managing the implementation of sustainable polyurethane (PU) coating for functional wear

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Zarin Tasnime; Christine Buckley; [2023]
   Keywords : PU coating; Water resistance; Sustainability; Textile management; Key factors;

   Abstract : The purpose of this study is to explore the practical implementation of a commercially available sustainable alternative to conventional polyurethane (PU) textile coating for functional outerwear garments with protection from rain and snow. In addition, this study will identify the key consideration areas which should be taken into account during the managerial decision-making process of implementing the sustainable PU coating. READ MORE

3. 17. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Samuel Lidström; Ruotong Tang; [2023]
   Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

   Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

4. 18. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Casiana Oancea; Ashwathi Pillai; [2023]
   Keywords : Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

   Abstract : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. READ MORE

5. 19. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Rundlöf; Victoria Öberg; [2023]
   Keywords : Consumer behavour; Marketing;

   Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

6. 20. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE