Essays about: "Purchase intention"

Showing result 1 - 5 of 154 essays containing the words Purchase intention.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Anne Dybdal Andersen; Leonie Schreck; [2018]
    Keywords : Augmented reality; purchase intention; online retail; e-commerce; Swedish millennials; shopping goods; consumer perception; online shopping experience;

    Abstract : Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). READ MORE

  3. 3. How to Improve Customer Satisfaction Leading to Pay for Premium Service-Shanbay

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Xianda Chen; Xiaodi Chen; [2018]
    Keywords : Self-aid learning platform; service experience; customer satisfaction; re purchase intention.;

    Abstract : With the increasing number of people studying online, self-aid learning platforms which help customers(users)study by themselves are more and more prevalent in China. Self-aid online learning is a relatively innovative field which has not been widely and thoroughly researched. READ MORE

  4. 4. Consumer perceived brand innovativeness : Effects and Moderation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Magdalena Pelikan; Pierre Meynard; [2018]
    Keywords : Perceived brand innovativeness; consumer attitude; purchase intention; consumer satisfaction; consumer excitement;

    Abstract : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. READ MORE

  5. 5. Instagram as a mirror : A study on how identification based on homophily impacts followers’ purchase intention on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Maria Gómez Macías; Chonlatorn Rungsaridworakarn; [2018]
    Keywords : Instagram; Instagram influencer; Identification; Homophily; Purchase intention; Information adoption; Qualitative thematic analysis.;

    Abstract : Purpose: This thesis aims to research how homophily affects followers/consumers’ attitudes towards Instagram fashion influencers. In particular, the purpose is to investigate if the perceived level of identification (evaluated according the homophily variables and types of identification) between followers/consumers and fashion influencers is one of the drivers behind followers/consumers’ engagement on Instagram. READ MORE