Essays about: "Purchasing Behavioral Intention"

Showing result 1 - 5 of 16 essays containing the words Purchasing Behavioral Intention.

  1. 1. How do virtual tours affect willingness to pay for property in the real estate market?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Markus Sjölund; [2023]
    Keywords : willingness to pay; property; virtrual tours;

    Abstract : Although virtual tours for properties have existed for some time, it has recently become a highlyrelevant marketing tool for real estate agents. As it enables them to keep up with thecompetition, it has proven especially effective for hard-to-showcase properties. READ MORE

  3. 2. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

  4. 3. The great and green cosmetic choice : A quantitative study explaining behavioral intentions behind purchasing green cosmetic products.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Almqvist; Tilde Larsson; [2023]
    Keywords : Green cosmetic products; TPB; Behavioral intentions; Sustainability; Consumer behavior;

    Abstract : Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers. READ MORE

  5. 4. “ Shedding light on the influence of Covid-19 on online consumer behavior: A               qualitative study in the context of the clothing industry in Sweden.” : “ A qualitative study in the context of the clothing industry in Sweden”.

    University essay from Umeå universitet/Företagsekonomi

    Author : Afrin Akter Jenny; Menali Hasini Kumarage; [2022]
    Keywords : Online purchasing behavior; Covid-19; Theory of planned behavior; Future shopping intention; Subjective norms; Attitudes; Behavioral controls;

    Abstract : The Covid-19 pandemic outbreak has caused social destruction all across the world. In this thesis, we focus on the impact of Covid-19 on online consumer behavior. READ MORE

  6. 5. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Mattsson; Erik Stephanson; [2022]
    Keywords : Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

    Abstract : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. READ MORE