Essays about: "Purchasing"

Showing result 11 - 15 of 773 essays containing the word Purchasing.

  1. 11. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  2. 12. Environmental issues from sugarcane plantations in Brazil and how to handle them with market-based instruments

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Freja Milton; [2019]
    Keywords : Market-based instruments; environmental offsets; Payments for ecosystem services; PES; Brazil; bioplastic; biopolymer; sugarcane; certification; environmental impacts from sugarcane cultivations.; Earth and Environmental Sciences;

    Abstract : This study is a literature review of three market-based instruments used for land management; environmental offsets, payments for ecosystem services (PES) and certification, and how they could be used to mitigate environmental impacts from sugarcane cultivation in Brazil when purchasing biopolymers. The study showed that certification is the most common market-based instrument in Brazil. READ MORE

  3. 13. CSR determinants of consumers' purchase of organic food : A cross-cultural comparison between China and Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohamad Khair Jandali Rifai; Yong Wang; [2019]
    Keywords : Corporate social responsibility; Organic food; Attitude; Purchase; Individualism;

    Abstract : The purpose of this thesis is to describe the determinants of corporate social responsibility (CSR) that are: community support, diversity, employee support, environment, overseas operations, and product, on consumers’attitude towards purchasing of Organic food brands with Individualism as a moderator. It obtains a quantitative method by the deductive approach. READ MORE

  4. 14. Developing Recommendations for a Mobile Pet Marketplace from a UX Perspective

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Roxana Arroyo Pizarro; [2019]
    Keywords : UX; Experience design; Marketplace; Pets; Features;

    Abstract : Despite the importance of pets in people’s lives and the possible emotional value of purchasing a pet, there is a lack of niche pet marketplaces. There is also a gap in research regarding the design of online marketplaces for finding pets and how users experience them. READ MORE

  5. 15. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nathalie Dreifaldt; Todd Drennan; [2019]
    Keywords : Country of origin; Online influencer marketing; Brand image; Purchase intention;

    Abstract : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. READ MORE