Essays about: "Push and Pull marketing"
Showing result 1 - 5 of 17 essays containing the words Push and Pull marketing.
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1. International Students’ Choice of Swedish Higher Education Institution
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : How does the services marketing mix, push-pull factors, and brand reputation influence international student’s choice of a Swedish university? This study aims to examine the relationship between international student’s choice of a Swedish university and the factors such as services marketing mix, push-pull factors, and brand reputation. The purpose of this paper is to understand how these factors influence international student choices in selecting a Swedish higher education institution. READ MORE
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2. Internationalization of Higher Education : Understanding the International Students' Choice of a Swedish University and the Decision-Making Process
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : As the growth of Internationalisation of Higher Education shifts from former dominant nations like USA, Canada, England and Australia to other nations in Europe and Asia such as Germany, Sweden, Japan and Singapore, this study seeks to understand the decision-making process of an International Student looking to study at a Swedish University. Borrowing from previous studies, the ‘push and pull factors’ are used as the main theoretical reference as well as in discussion of the findings. READ MORE
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3. Matter of survival or prosperity : A comparative study of immigrant entrepreneurs from emerging economies and developed economies.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Although immigrant entrepreneurship as a phenomenon is not new, most studies within the field of immigrant entrepreneurship have focused on immigrants moving from emerging economies to developed economies. Little research attention has been devoted to immigrant entrepreneurship with focus on immigrants from developed countries moving to other developed countries. READ MORE
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4. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. READ MORE
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5. Effects of cultural differences on non-european entrepreneurs while establishing a start-up company in sweden
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : The aim of this thesis is to illustrate how cultural differences influence start-up companies established by young non-Europeans and how they overcome this. When immigrants want to start a business in a foreign country they have to overcome a number of challenges. READ MORE