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Found 3 essays matching the above criteria.

  1. 1. Exploring the factors influencing users’ intention to switch MIM application: A push, pull, mooring framework perspective : Master thesis

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andres Felipe Lamartine; [2021]
    Keywords : ;

    Abstract : The increased penetration of smartphones and cheap and easy access to the internethave made mobile instant messaging (MIM) services really popular, rapidly evolving,and mass-adopted. Today the mobile instant messaging (MIM) market is dominated bythe social media giant Facebook which with its two major MIM services FacebookMessenger and WhatsApp, owns about 80 percent of the whole market. READ MORE

  3. 2. Tardy for the party or just fashionably late?: Empirical studies of Swedish consumers' switching intentions and Swedish e-commerce firms' reactions to Amazon's entry into the domestic market

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Andrea Mattsson; Alice O'Connor; [2020]
    Keywords : Competitive dynamics; MNE; Market entry; Consumer switching behaviour; Amazon;

    Abstract : This thesis investigates how the news of Amazon's entry into the Swedish market has been received by Swedish consumers and e-commerce firms. This is of theoretical value to the growing research field examining market entries of digital multinational enterprises, as well as a unique empirical phenomenon considering Amazon's global influence, the e-commerce market's importance to the Swedish economy and the distinctiveness of Swedish e-commerce consumers. READ MORE

  4. 3. Global Talent Flow as 'Musical Chairs' : Driving Forces of Young Talents:An Examination of Italy and Lithuania

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Jonas Hoerstel; Patrick Jaeger; [2018]
    Keywords : Global Talent Flow; Migration; Mobile Workforce; Push-Pull-Mooring; ERASMUS Programme;

    Abstract : This Master thesis examines the impact of the individual driving forces of young highly educated talents from Italy and Lithuania to apply for a job abroad after the graduation. By investigating the motivations and influences during this decision-making process, we clarify the role of different impulses on the individual’s decision to become part of the phenomenon known as the global talent flow. READ MORE