Essays about: "Qian Chen"

Found 2 essays containing the words Qian Chen.

  1. 1. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Qian Lu; Cong Liu; Yiran Chen; [2023]
    Keywords : live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

    Abstract : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. READ MORE

  3. 2. Data blending in health care : Evaluation of data blending

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Qian Chen; [2016]
    Keywords : data analysis; data blending; HTA; data analys; data hantering; HTA;

    Abstract : This report is aimed at those who are interested in data analysis and data blending. Decision making is crucial for an organization to succeed in today’s market. Data analysis is an important support activity in decision making and is applied in many industries, for example healthcare. READ MORE