Essays about: "Qian Zhang"

Showing result 1 - 5 of 7 essays containing the words Qian Zhang.

  1. 1. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ying Li; Qian Cai; [2019]
    Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

  3. 2. Consumers' and companies' attitudes to personalized advertising : a case study of Taobao

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Yi Qian Zou; Huicheng Zhang; [2019]
    Keywords : Personalized Advertising; Taobao; user experience; retailer;

    Abstract : The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests and preferences. READ MORE

  4. 3. Are Banks in Switzerland Too-Big-To-Fail?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Aleksandra Mraovic; Qian Zhang; [2014]
    Keywords : Too-big-to-fail; Credit Default Swaps; CreditGrades model; Structural model; Business and Economics;

    Abstract : Too-big-to-fail has been a subject of controversy and has gained much attention in the course of the sub-prime financial crisis 2007-2009. Subjects related under this topic for instance are usually about the excessive risk taken by the government, and moral hazard. READ MORE

  5. 4. Valuation of Asian Options-with Levy Approximation

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Qian Zhang; Aleksandra Mraovic; [2014]
    Keywords : Asian options; Monte Carlo simulation; constant volatility; stochastic volatility; Business and Economics;

    Abstract : Asian options are difficult to price analytically. Even though they have attracted much attention in recent years, there is still no closed-form solution available for pricing the arithmetic Asian options, because the distribution of the density function is unknown. READ MORE

  6. 5. Comparing CAPM and APT in the Chinese Stock Market

    University essay from Företagsekonomi

    Author : Lina Zhang; Qian Li; [2012]
    Keywords : ln returns; CAPM; APT Model; Chinese Stock Market; SME Board; ChiNext Board;

    Abstract : As the stock market plays an important role in the global economy and Chinese economy become progressively significant part of the world economy, we are interested in the Chinese stock market. After we compared the methods on the stock market, we choose to use the CAPM and the APT model on Chinese stock market. READ MORE