Essays about: "Qiu Zhaofeng"

Found 1 essay containing the words Qiu Zhaofeng.

  1. 1. An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Li Jinting; Han Jie; Qiu Zhaofeng; [2021]
    Keywords : Greenwashing; Green purchase behaviour; Theory of planned behaviour; Green attitude; Green perceived value ;

    Abstract : Purpose: This study aims to inform readers whether greenwashing in the Chinese electrical appliance market impacts consumers' green purchase intention. Methods: This study uses theory of planned behaviour as the theoretical basis to construct a structural equation model. An online questionnaire survey was conducted on 521 participants. READ MORE