Essays about: "Qiuyun Li"

Found 2 essays containing the words Qiuyun Li.

  1. 1. Does electronic customer relationship management affect customer satisfaction and trust?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hoang Chau Lam; Qiuyun Li; [2017]
    Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

    Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE

  3. 2. Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Min Yan; Qiuyun Li; [2016]
    Keywords : Consumer behavior; coffee drinking; consumption characteristic; purchase process;

    Abstract : The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. READ MORE