Essays about: "Qualitative Methodology"

Showing result 1 - 5 of 1925 essays containing the words Qualitative Methodology.

  1. 1. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
    Keywords : Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

    Abstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE

  2. 2. Methods and challenges with NSD for small experiential service firms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jacob Benon; David Eliasson; [2022]
    Keywords : New Service Development; NSD; Small firms; Experiential Services; Challenges; Methods; Business and Economics;

    Abstract : Purpose of the study: To further generate an understanding of previous research on NSD challenges in small firms and NSD methods used by firms when developing new experiential services. Theory: Research on challenges faced by small firms with performing NSD and methods experiential service firms use to perform NSD. READ MORE

  3. 3. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Keywords : Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Abstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE

  4. 4. Challenges of Power Dominance in the GMRR: The Perspective of Pakistan’s Small Garment Manufacturers

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Rufus Yaw Gyamfi; Sharmin Jahan; Bernard Nguatem; Fungai Vhondo; [2022]
    Keywords : Garment Manufacturer and Retailer Relationship GMRR ; Power Dominance; Manufacturing; Manufacturer; Supplier; Retailer; Customer; Pakistan; Garments Industry; Garments Manufacturer; Garments Retailer; Garments Suppliers; SME; Interorganizational Relationship IOR ; Buyer-Supplier Relationship; Boundary Systems;

    Abstract : Purpose: The purpose of the study is to identify the challenges that small garments manufacturers in Pakistan face in an IOR with large retailers regarding power dominance. The paper also seeks to examine how those garment manufacturers can use the Boundary Control Systems as a strategic response to power dominance. READ MORE

  5. 5. Unlocking Finance through Social Networks : Attracting investment for the high-tech Swedish startups in Luleå, Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Thilini Nimesha Wijewarna Arachchi; [2022]
    Keywords : Social networks; entrepreneurship; high-tech startups; investments; digitalization;

    Abstract : The importance of entrepreneurship for economic growth and development is a well-known factor in the world. In which high technology startup firms are playing an important role in introducing innovative and advanced technologies. However, due to inherent difficulties in nature, they face major challenges such as acquiring sufficient investments. READ MORE