Essays about: "Quantitative research about customers"
Showing result 1 - 5 of 131 essays containing the words Quantitative research about customers.
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1. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. READ MORE
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2. The sudden rise of neobanks and the threat it poses upon the traditional banking system.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The aim of this paper is to investigate the emergence of neobanks in the financial services industry, and whether they pose a threat to traditional banks. To successfully answer this, gaps in previous research and studies were examined to generate three research questions. READ MORE
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3. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE
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4. Purchasing and digitalization in an era of turbulence
University essay from Lunds universitet/Teknisk logistikAbstract : Abstract Title: Purchasing and digitalization in an era of turbulence Authors: Emil Sarajlic & Vishal Natesan Supervisor: Wilbert Baerwaldt, Director Sourcing and Value Chain at Duni AB Louise Bildsten, Department of Industrial Management & Logistics, Faculty of Engineering, Lund University Examiner: Jan Olhager, Department of Industrial Management & Logistics, Faculty of Engineering, Lund University Background: This research delves into the uncertainties and challenges encountered in global supply chain operations, exacerbated by unpredictable events such as the COVID-19 pandemic and the 2021 Suez Canal obstruction. These disruptions can lead to stock-outs, poor capacity utilization, and the need for expensive buffers. READ MORE
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5. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. READ MORE
