Essays about: "Questionnaire brand equity"

Showing result 1 - 5 of 30 essays containing the words Questionnaire brand equity.

1. 1. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Andreea Anchidin; Sofia Bigert; [2023]
   Keywords : Brand Equity; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality Streamers; Influencers;

   Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers.  Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE

3. 2. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Adam Winnberg; Frida Mårtensson; [2021]
   Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

   Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE

4. 3. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julija Jadzeviciute; Ching Yen Yang; [2020]
   Keywords : East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

   Abstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE

5. 4. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anton Johansson; Isabela Chiweshe; Tim Rikli; [2019]
   Keywords : co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation;

   Abstract : Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities implemented by brand managers is geared towards building brand equity. READ MORE

6. 5. Speak up or stay quiet

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
   Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

   Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE