Essays about: "Questionnaire for customer relationship management thesis"

Showing result 1 - 5 of 6 essays containing the words Questionnaire for customer relationship management thesis.

  1. 1. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Muhammad Saqib; [2016]
    Keywords : Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

    Abstract : AbstractSocial media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. READ MORE

  2. 2. Customer Relationship Management Strategy in Swedish Football Clubs

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Samuel Sölgén; Daniel Wiklund; [2009]
    Keywords : CRM; Customer Relationship Management; Fan Relationship Marketing; Implementation process; Football Clubs; Supporter Loyalty;

    Abstract : Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club. Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. READ MORE


    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Michael Eyong; [2009]
    Keywords : Competitive Supply Chain; Lean; Agility; Integration; Efficiency Effectiveness; Customer Satisfaction; Cooperation Collaboration.;

    Abstract : Market globalization and steep competition are increasing the need for more efficient and effective strategies in meeting evolving market demands. Adopting a more integrated approach to supply chain relationship management has been increasingly viewed as a way of meeting changing customer needs. READ MORE

  4. 4. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Malin Hammer; [2008]
    Keywords : marketing; relationship marketing;

    Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE

  5. 5. Key Account Management Practices in Home Appliance Industry of Pakistan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Abdul Razzaq; [2007]
    Keywords : key accounts; business-to-business; relationship marketing; sales management; customer relations; distribution channels;

    Abstract : Abstract Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan. READ MORE