Essays about: "Questionnaire for the impact on sales promotion"

Found 2 essays containing the words Questionnaire for the impact on sales promotion.

  1. 1. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

    University essay from Institutionen för teknik och samhälle

    Author : Abid Naeem; Ssebunnya Henry; [2010]
    Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

    Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

  3. 2. A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products

    University essay from Handelshögskolan vid Umeå universitet

    Author : S. M. Sabbir; Tadele Worku Birmeji; [2010]
    Keywords : Price promotion; non-price promotion; introductory stage; sales promotion; consumer goods; comparative study; experimental method;

    Abstract : Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. READ MORE