Essays about: "Questionnaire online shopping"

Showing result 1 - 5 of 52 essays containing the words Questionnaire online shopping.

1. 1. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Michaela Fransson; Annie Bennesved; [2023]
   Keywords : Source of information; credibility of information; customer online trust; online shopping; D2C;

   Abstract : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. READ MORE

3. 2. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

4. 3. Spotlight on the factors impacting customer satisfaction in offline shopping : A quantitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Isabel Burch; Bofei Lu; Yihui Ren; [2023]
   Keywords : Offline Shopping; Customer Perceived Value; Customer Expectations; Touch Experience; Customer Satisfaction;

   Abstract : Background: Customers find great psychological satisfaction and pleasure when shopping. Customer satisfaction is crucial for a business's success, and increasing it will strengthenfinancial performance and competitiveness. READ MORE

5. 4. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Magda Liljedahl; Ronja Svensson; [2023]
   Keywords : Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

   Abstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE

6. 5. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Kikelomo Olatunji-Aikomo; [2023]
   Keywords : Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

   Abstract : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. READ MORE