Essays about: "Questionnaires in Mainland China"

Found 2 essays containing the words Questionnaires in Mainland China.

1. 1. What drives consumers to keep the top-tier elite membership of premium hotels : Economic Needs or Spiritual Needs?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Liujia Cheng; Zheren Jiang; [2021]
   Keywords : Top-tier elite membership of premium hotels; Maslow’s Hierarchy of Needs; Economic needs; Spiritual needs;

   Abstract : It is well recognized that due to customers’ ever-growing material and cultural needs for a better life, an increasing number of people choose to experience premium hotels on their work trips or personal travels to keep top-tier elite membership of premium hotels. Previously, most luxury consumption research showed that higher needs drive consumer behaviour, such as identifying recognition and self-esteem. READ MORE

3. 2. Chinese Consumers and the Second Time Car Purchase-A study of Chinese consumers’ behaviour in the automotive sector

   University essay from Göteborgs universitet/Graduate School

   Author : Chenjie Hao; Johan Eriksson; [2011-07-05]
   Keywords : Consumer behavior; Second time car purchase; Car consumption; Questionnaires in Mainland China; Intercultural communication;

   Abstract : The Chinese economy grew rapidly over the past decades with rising incomes and improved living standard this has stimulated consumption in general and lead to an unprecedented boom in the Chinese automotive sector. In 2009 China surpassed the sales and production volume of USA, overtaking USA as the world’s leading automotive nation. READ MORE