Essays about: "Rügenwalder Mühle"

Found 1 essay containing the words Rügenwalder Mühle.

  1. 1. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Klara Pietsch; [2021]
    Keywords : environmental advertising; Rügenwalder Mühle; ambiguous advertising; sustainability framing; product framing; strategic ambiguity;

    Abstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE