Essays about: "RECOMMENDATION OF PERSONAL SELLING"

Found 1 essay containing the words RECOMMENDATION OF PERSONAL SELLING.

  1. 1. Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Petter Lindh; [2009]
    Keywords : Market entry; foreign market entry; FME; market entry mode; entry mode; emerging market; developing country; Laos; Laotian; Lao; Lao PDR; sociocultural difference; forestry; forestry power equipment; chainsaw; commercial tree plantation; CTP; natural forest;

    Abstract : Background This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market. READ MORE