Essays about: "RETAILING STRATEGY"
Showing result 1 - 5 of 65 essays containing the words RETAILING STRATEGY.
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1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE
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2. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE
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3. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE
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4. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE
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5. "We'll tailor your experience"
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. READ MORE