Essays about: "RUDY KYRÖNLAHTI"

Found 1 essay containing the words RUDY KYRÖNLAHTI.

1. 1. Take time to make time : What to consider when managing multi-channel sales systems with the objective to increase sales efficiency

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : RAGNAR ALM; RUDY KYRÖNLAHTI; [2016]
   Keywords : multi-channel sales system; multi-channel management; multi-channel customer;

   Abstract : Traditional sales systems have been disrupted by technological developments. In order to  adapt, companies are changing the way they interact with their customers in business-to-business markets. In the last three decades, multi-channel strategies have spurred the proliferation of different sales channels and new ways of managing sales systems. READ MORE