Essays about: "Raatikainen Niina"

Found 1 essay containing the words Raatikainen Niina.

  1. 1. Digitalizing Product & Brand Education to thrive in Digital Transformation : -The case of retail companies in the outdoor industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tobias Compier; Raatikainen Niina; [2021]
    Keywords : Digital transformation; Digitalizing product brand education; Digital educational platforms; Retail outdoor companies; Change management; Outdoor industry;

    Abstract : The increasing development in digital transformation in the last decade has affected retail companies in the outdoor industry. The outbreak of the Covid-19 pandemic is further accelerating the outdoor industry ́s mindset towards digital solutions. READ MORE