Essays about: "Rachel Otieno"

Found 1 essay containing the words Rachel Otieno.

  1. 1. Is Standardization Below the Standard? : A study of a highly standradized company adapting to the developing market of Kenya.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Kasper Lindqvist; Rachel Otieno; [2021]
    Keywords : ;

    Abstract : The goal of this study is to increase the knowledge surrounding the adaptation of highly standardized companies when it comes to entering developing markets from an already developed market. This study uses Spotify as an example when researching this topic. READ MORE