Essays about: "Radio Sweden International"

Found 4 essays containing the words Radio Sweden International.

  1. 1. Podcasting the brand Sweden : How Radio Sweden International appropriates the logics of Nation Branding to present its information in a convergent, globalizing and networked society

    University essay from Uppsala universitet/Medier och kommunikation

    Author : César Adair Tinoco López; [2014]
    Keywords : Nation Branding; Convergence Culture; Radio Sweden International; Convergent Globalizing Networked Society; Radio Online; Radio Convergence;

    Abstract : The advent and massification of the ICTs and the widespread use of internet have transformed the way in which traditional media such as ratio and television communicate with the audience, not only because of the technological shift itself, but because of the convergence culture undergoing as a result of the new relationships taking place online.   Particularly, we wonder how the news’ organizations based in traditional media are adapting to these changes. READ MORE

  3. 2. Web based system for radio planning in WRAP

    University essay from Institutionen för datavetenskap

    Author : Nabin Raj Shakya; [2009]
    Keywords : Web-based system; Radio planning; WRAP; RIA; Radio Networking; Spectrum planning; Coverage planning;

    Abstract : Radio planning is designing of network structure and elements under various design requirements. With the increasing shortage of frequencies, radio planning has become more and more complex. Hence, to maintain accuracy and optimization computerized planning tools are needed. READ MORE

  4. 3. Product Placement - licence to mislead?

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Madeleine Trolle; [2006]
    Keywords : product placement; surreptitious advertising; regulations; TVWF directive; Juridical science; Rättsvetenskap; juridik; Law and Political Science;

    Abstract : Product placement, the cooperative effort of advertisers and creators of entertainment products in which trademarked goods are embedded into popular entertainment products to encourage their consumption, overriding entertainment and artistic concerns is becoming a mayor player in TV economics. The means in which this marketing measure may be practised in Sweden are regulated by legal rules and self-regulations. READ MORE

  5. 4. PODVERTISING : -Swedish Attitudes towards International Ad-spots in Podcasts

    University essay from Ekonomihögskolan, EHV

    Author : Isabelle Åslund; Jenny Ridåker; Leila Yassin; [2006]
    Keywords : Podvertising Podcasting; International Marketing Strategy; Attitudes;

    Abstract : For years companies have fashioned communication strategies based on print, radio, and TV to broadcast their message. But times are changing. READ MORE