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Found 2 essays matching the above criteria.

1. 1. Sustainable Service Innovation : A Case Study at Radisson Blu Waterfront

   University essay from Mälardalens högskola/Akademin för innovation, design och teknik

   Author : Christopher Akinboyewa; [2020]
   Keywords : Sustainability; Service Innovation; Hotel Industry; Sustainable Development Goals; Framework for Strategic Sustainable Development.  ;

   Abstract : The aim of this study was to examine key attributes of sustainable service innovation (SSI) in the hotel industry. The research has used backcasting from sustainable principles and a few frameworks for strategic sustainable development (FSSD) concepts. READ MORE

3. 2. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
   Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

   Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE