Essays about: "Rafae Ahmad"

Found 4 essays containing the words Rafae Ahmad.

  1. 1. To Buy or Not to Buy: An Exploratory Study of Gen Z and their Consumption of Fast Fashion

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rafae Ahmad; Guillaume Decombe; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rafae Ahmad; Lisalot Marina Ineke Krans; Kristina Kielaityte; [2021]
    Keywords : Cancel culture; crisis management; brand reputation; communication strategies; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. READ MORE

  4. 3. BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rafae Ahmad; Guillaume Decombe; Francesco Faggella; [2021]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 4. COVID-19’s Effect on Consumer Decision-Making in Millennials :  A Study of Fashion Consumption in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rafae Ahmad; Yuki Tsuchida; Robin Jonsson; [2021]
    Keywords : Covid-19; Fashion; Millennials; Consumer Decision-Making;

    Abstract : Background: With the COVID-19 pandemic having brought on drastic lifestyle changes in the form of lockdowns, stay at home orders and social distancing directives, there exists an avenue for research for how these circumstances have affected the decision-making process of millennials towards fashion products. This can be done by exploring the changes that the COVID-19 pandemic has had on millennials' consumer decision making process. READ MORE