Essays about: "Rafael Czeszejko"

Found 2 essays containing the words Rafael Czeszejko.

  1. 1. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

    University essay from Stockholms universitet/Marknadsföring

    Author : Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
    Keywords : Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

    Abstract : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. READ MORE

  3. 2. Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rafael Czeszejko; Sofia Öfverström; [2021]
    Keywords : Customer Engagement; Gamification; Co-creation; Experimental Design;

    Abstract : Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences. READ MORE