Essays about: "Rahel Jonsson Brajim"

Found 1 essay containing the words Rahel Jonsson Brajim.

  1. 1. Consumer-generated Advertising on YouTube : A quantitative study examining the effects of endorser credibility and coupon proneness on brands

    University essay from Umeå universitet/Företagsekonomi

    Author : Rahel Jonsson Brajim; Tina Romanov; [2016]
    Keywords : ;

    Abstract : Consumer-generated advertising on YouTube is a developing phenomenon that in the last years has grown exponentially. Recent research by Holt (2016) suggests that well-known content creators on YouTube have a large impact on brands, so great that regular firms are unable to compete with these well-known content creators. READ MORE