Essays about: "Rakel Sieradzki"

Found 1 essay containing the words Rakel Sieradzki.

  1. 1. The key factors in meeting the evolving customer values in Swedish retail, an omni-channel perspective

    University essay from Lunds universitet/Innovation

    Author : Rakel Sieradzki; Elsa Sollbe; [2020]
    Keywords : Omni-channel; Swedish retail; Internet of Things; Customer value; Value-driven; Technology and Engineering;

    Abstract : The retail industry is in an ongoing transformation with new customer behaviors. In an omni-channel environment, multiple channels are integrated and the customer has a more central role within retail. READ MORE