Essays about: "Rakuten"

Found 1 essay containing the word Rakuten.

  1. 1. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Leva Lorenzo; [2017]
    Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

    Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE